The Hidden Dangers of Oversharing on Social Media

LOS ANGELES, Calif. (December 4, 2017) - Locking doors and windows and leaving a light on used to deter criminals from breaking into homes when you were away on vacation, but our obsession with sharing photos and experiences in real time on social media has created a whole new security risk for travelers. According to Mercury Insurance, burglaries involving social media has become all too common these days.

“Instead of looking for physical signs that a home is unoccupied, burglars can simply scan Instagram posts, monitor Twitter feeds and check Facebook for signs that someone isn’t home. Posted photos can also show them exactly what to look for when they break in,” says Mercury Insurance Vice President of Claims Kevin Quinn. “Oversharing on social media is commonplace and built-in smartphone features like geotagging, which share the user’s exact location when they post, are only making things easier for thieves.”

One example is a Mercury claimant who took his family on vacation to Cancun, Mexico. The family was very active on social media, publicizing their upcoming vacation and continuing to post updates throughout the trip. Thieves used this information to break into the claimant’s home and steal nearly $200,000 worth of personal property, along with a Mercedes-Benz parked in the driveway. Many of the items stolen were pictured on the family’s social media accounts, so the thieves knew exactly what to target.  

“It’s important to make sure no one in your family is posting your travel plans. Facebook posts checking into restaurants or Instagram photos of your family’s vacation blatantly advertise that you’re away from home and put your property at risk,” adds Quinn.

How to Reduce Risks of Social Media

Quinn offers the following social media tips to consider before taking off on your vacation:

Never share photos of your belongings

Be careful about displaying any expensive belongings on social media that might entice thieves. Steer clear of posting pictures of expensive jewelry, cash, designer clothing and accessories, and electronics.

Don’t tag your location

Disable the geotagging feature on your smartphone and resist the urge to check in at locations while you’re away.

Avoid uploading photos during your vacation

Wait until you’re home to share your family’s trip.

Be selective about what and with whom you share

Limit your following or friend base on your personal accounts and adjust your privacy settings so that others have a limited view of your profiles. You never know if a friend of a friend is looking at your photos or other posts.

Never announce your vacation plans on your social media channels

If you plan to go out of town, consider having a neighbor check on your home, or hiring a trusted friend or family member to housesit.

Verify friend requests

It’s easy for people to pretend to be someone they’re not online, so don’t get “catfished.” Be wary of connecting with people you don’t know.

Power down your PC

Disable the internet connection to cut off access to any personal information stored on your computer, because unattended machines are easy marks for hackers.

“Live in the moment and enjoy your time with your family. The purpose of vacation is to relax, recharge and experience things in person, not just on a screen. Save the photo sharing and status updates for when you return home – it could make the difference between whether or not you need to file an insurance claim after your well-deserved time away,” adds Quinn.

Learn more about internet safety tips with Mercury Insurance. 

Last Updated: February 28, 2023