LOS ANGELES, Calif. (December 2, 2013) – The LA Kings hunt for a second championship is underway, and Mercury Insurance is partnering with the club to build promotions that reward fans with team merchandise when they complete an online auto insurance quote at mercuryinsurance.com/kings.
Kicking off Dec. 1 and running through March 31, Mercury’s “Rock Your Ride” promotion supplies Kings’ car accessories to fans who complete an online quote that compares their current auto insurance to Mercury.
“This is Mercury’s seventh consecutive season as a Kings sponsor, and it’s exciting to see the sport’s local popularity at an all-time high, as shown by the record number of consecutive sellouts at Staples,” says Erik Thompson, Mercury advertising director. “Kings’ merchandise is obviously a hot commodity, and we’re giving away some really cool Kings swag to fans who simply give Mercury a look. We’re confident we can save fans money on their auto insurance, so we’re willing to give them a Kings car kit simply for completing a quote.”
The car kit is only the beginning, however, because fans who end up switching to Mercury and buying a policy after getting a quote will also get a Dustin Brown mini locker autographed by the Captain himself. This limited edition autographed collectible is part of the Kings’ Mercury Insurance Mini Locker Series of giveaways, but the only way to get it and complete the set is to get one from a participating Mercury agent when fans buy a policy.
The Mercury Insurance Mini Locker Series features miniature replicas of Kings stars’ lockers and includes Dustin Brown, Anze Kopitar and Drew Doughty. The Kopitar mini locker will be given to all fans in attendance on January 7 (Minnesota Wild) and the Doughty mini locker will be distributed on February 6 (Columbus Blue Jackets).
Besides its partnership with the Kings, Mercury – a personal auto and homeowners insurance provider in 13 states, including California – is a sponsor of the LA Dodgers, Anaheim Angels, San Diego Padres and Atlanta Braves and is partnering with Live Nation Entertainment to present a six-concert series featuring ’80s acts called the “Mercury Concert Series.”
ABOUT MERCURY INSURANCE (www.mercuryinsurance.com)
Mercury Insurance (MCY) is a multiple-line insurance organization predominantly offering personal automobile and homeowners insurance through a network of independent agents in Florida, Georgia, California, New Jersey, Arizona, New York, Illinois, Michigan, Nevada, Texas, Oklahoma, Virginia and Pennsylvania. Since 1962, Mercury has specialized in offering quality insurance at affordable prices – core values that distinguish Mercury in the marketplace.