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Mercury Insurance and AXS TV Offer Music Fans a VIP Opportunity to Attend the Country's Top Festivals

Concert fans who get an online Mercury auto insurance quote will be entered to win a VIP trip and behind-the-scenes experience at Coachella Valley Music and Arts Festival, Stagecoach Country Music Festival, New Orleans Jazz & Heritage Festival, Rock on the Range Music Festival or Firefly Music Festival

LOS ANGELES, Calif. (February 26, 2015) – Festival tickets are a hot commodity, often selling out before the lineups are even announced, but thanks to Mercury Insurance and AXS TV, five lucky music fans will win a VIP experience at some of the most sought after events in the country. Beginning today, consumers who get an online Mercury auto insurance quote will be entered for a chance to win a trip to the Coachella Valley Music and Arts Festival, the Stagecoach Country Music Festival, the New Orleans Jazz & Heritage Festival, the Rock on the Range Music Festival or the Firefly Music Festival, courtesy of the “Mercury Insurance Festival V.I.P. Sweepstakes.”

“Concertgoers are a passionate group, so we are thrilled to partner with AXS TV, the home to live festivals, to bring the festival experience to viewers who might not be able to get there in person,” said Erik Thompson, Mercury’s advertising director. “Then we thought, why not go a step further and give music fans the chance to win the trip of a lifetime. So, we created the Mercury Insurance Backstage Pass and put together an unforgettable experience, and fans may find Mercury could save them a lot of money on their auto insurance, too.”

The Mercury Insurance Festival V.I.P. Sweepstakes runs now through May 31, 2015. Fans can enter by visiting to get a free online auto quote.

One entrant will be chosen for each festival to win a VIP trip for two that includes:
* Roundtrip airfare;
* Deluxe hotel accommodations for three (3) nights;
* VIP festival tickets;
* Transportation from hotel to the festival;
* A tour of the backstage production area.

The festival calendar, with respective AXS TV airdates, is listed below:

Coachella Valley Music and Arts Festival – Indio, California
Festival Dates: April 10-12 & April 17-19
AXS TV Airdates: April 17-19

Stagecoach Country Music Festival – Indio, California
Festival & AXS TV Airdates: April 24-26

New Orleans Jazz & Heritage Festival – New Orleans, Louisiana
Festival Dates: April 24-26 & April 30-May 3
AXS TV Airdates: May 1-3

Rock on the Range Music Festival – Columbus, Ohio
Festival Dates & AXS TV Airdates: May 15-17

Firefly Music Festival – Dover, Delaware
Festival Dates: June 18-21
AXS TV Airdates: June 19-21

Mercury’s partnership with AXS TV is part of the company’s first-ever national advertising campaign, which launched in January.

Mercury Insurance (MCY) is a multiple-line insurance organization predominantly offering personal automobile, homeowners and commercial insurance through a network of independent agents in Arizona, California, Florida, Georgia, Illinois, Michigan, Nevada, New Jersey, New York, Oklahoma, Pennsylvania, Texas and Virginia. Since 1962, Mercury has specialized in offering quality insurance at affordable prices. For more information visit or and follow the company on Twitter.



For further information: PCG - Shane Smith (424) 903-3665 (

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