News Releases

Winner Selected for LA Kings 'King for a Day' Promotion


Mercury Insurance teams up with the LA Kings to create the ultimate "hat trick" for one lucky fan.

  King for a Day scheduled for Thursday, Jan. 15, 2009.

  Who:    Last fall, Mercury Insurance Group and the LA Kings teamed up to
          offer one lucky fan a chance at being "King for a Day."
          Sweepstakes participants logged onto for an insurance
          quote from Mercury that entered them in the promotion.  Mercury
          selected the winner.

  What:   The King for a Day event allows the winner to meet Hall of
          Famer Luc Robitaille and see what it's like to be President of
          Business Operations for the Kings.  The winning fan will join
          Robitaille for lunch; attend an official Kings business
          meeting/video scouting session; participate in a live, on-camera
          interview with Kings' website/FS West host Heidi Androl; meet and
          greet the players and view the pre-game skate from the penalty
          box; have dinner with Robitaille and Kings' Chief Marketing
          Officer Chris McGowan; receive two tickets and VIP passes to the
          evening's 7:30 game against the Detroit Red Wings; have
          behind-the-scenes tours of Toyota Sports Center and STAPLES
          Center; and receive LA Kings merchandise.

  When:   Thursday, January 15, 2009, 10 a.m.

  Where:  Toyota Sports Center
          555 N Nash Street
          El Segundo, CA 90245

  About the LA Kings

The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California. They are members of the Pacific Division of the Western Conference of the National Hockey League NHL). Founded on February 9, 1966, when Jack Kent Cooke was awarded an NHL expansion franchise for Los Angeles, the Kings called The Forum in Inglewood, California their home for 32 years until they moved to STAPLES Center in downtown Los Angeles to start the 1999 - 2000 season.

About Mercury Insurance

Founded in 1962, Mercury Insurance (MCY) is a multiple-line insurance organization offering predominantly personal automobile and homeowners insurance through a network of independent agents and brokers in California, Florida, New Jersey, Texas, Arizona, New York, Georgia, Oklahoma, Illinois, Michigan, Nevada, Virginia and Pennsylvania. For more information about Mercury Insurance, please visit

  Contacts: Coby King                      Kathleen Flood
            MWW Group                      MWW Group
            (213) 486-6560, ext. 319       (213) 486-6560, ext. 318

            Erik Thompson
            Mercury Insurance
            (661) 291-6435

  /PRNewswire - Jan. 14/

First Call Analyst:
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SOURCE: Mercury Insurance Group

Web Site:

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