LOS ANGELES, Calif. (July 1, 2013) – Mercury Insurance, a long-time sponsor of college and professional sports teams, today announced its entry into the music sponsorship arena, partnering with Live Nation Entertainment to introduce the “Mercury Insurance Concert Series.” The six-concert series will exclusively feature acts that gained popularity in the ‘80s.
“Eighties music is a unique genre because it has multi-generational appeal, especially among people in the key 35-49-year-old demographic,” said Erik Thompson, Mercury advertising director. “Focusing on concerts in this segment allows us to share information about our competitive auto insurance rates with a large, targeted group of potential customers, and increase purchase consideration for Mercury’s products and services.”
Mercury’s Live Nation sponsorship provides the chance for music fans in Southern California to see how their current insurance companies compare to Mercury by completing an online auto insurance quote at http://www.mercuryinsurance.com/concerts. Once the quote is completed, fans get a code redeemable for two free tickets to a Mercury Insurance Concert Series performance or a 2013 concert of their choice, subject to availability, at a Southern California Live Nation-operated venue
The Mercury Insurance Concert Series kicks off July 12 with The Psychedelic Furs at House of Blues Anaheim, and continues with Big Head Todd and the Monsters (Gibson Amphitheater, July 20) and Dwight Yoakam (The Hollywood Palladium, September 6). Additional artists will be added to the series throughout 2013.
“If you love ‘80s music then you’re going to be excited by the list of acts in the Mercury Insurance Concert Series,” said House of Blues Entertainment’s Chief Operating Officer Ben Weeden. “This is a unique sponsorship because Mercury Insurance is bringing iconic ‘80s bands back to Southern California and they’re providing fans with a chance to get free tickets to these performances. It’s the total package.”
Mercury will support the promotion through announcements on Facebook and Twitter, as well as online banner ads, radio spots, print and in-venue signage at the House of Blues Anaheim and House of Blues Los Angeles (e.g., posters, elevator wraps, marquee signage). Additionally, the promotion will be featured on Live Nation’s family of music communities, including Ticketmaster.com.
ABOUT MERCURY INSURANCE (www.mercuryinsurance.com)
Mercury Insurance (MCY) is a multiple-line insurance organization predominantly offering personal automobile and homeowners insurance through a network of independent agents in Florida, Georgia, California, New Jersey, Arizona, New York, Illinois, Michigan, Nevada, Texas, Oklahoma, Virginia and Pennsylvania. Since 1962, Mercury has specialized in offering quality insurance at affordable prices – core values that distinguish Mercury in the marketplace.
ABOUT LIVE NATION ENTERTAINMENT:
Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.